Partner with Very Finnish Problems

Very Finnish Problems is one of Finland's most loved social media brands, followed by prime ministers, presidents, sports stars and 1.3 million everyday Finns and friends of Finland. Brands partner with us to reach that audience through content people actually want to see.

Reach you can count on

Organic reach is harder to earn than ever, which is why we guarantee it. Every campaign comes with a set number of people who will actually see it, backed by an audience that Klear, the influencer marketing platform, rates as outstanding for engagement and quality. No bought followers, no vanity metrics.

Results that surprised even the clients

When Duolingo launched in Finland, we built the campaign around the world's happiest word. The target was 10,000 downloads. It delivered over 50,000. We branded Tampere as the Sauna Capital of the World for Visit Tampere, made an employer video for Nordea that their own branding people raved about and helped the European Parliament reach audiences that EU institutions usually can't.

"We aimed for 10k downloads and got over 50K! The execution with VFP worked amazingly and the engagement was way way more than we ever expected."

Colin Watkins, Director of Marketing, Communications and Partnerships, Duolingo

The man behind the brand

Very Finnish Problems is written and run by Joel Willans, author of the bestselling books 101 Very Finnish Problems and More Very Finnish Problems. In twenty years he's crafted campaigns for organisations from the European Parliament and Business Finland to Amazon Prime and L'Oreal, given keynote speeches on social media and Finnish culture and appeared in The Sunday Times, Washington Post, Bild, Cosmopolitan and countless Finnish media. When your brand borrows the VFP voice, that's whose voice it is.

"What a stellar video you made. The collaboration for the 'Working Wonders' campaign was very well received inside Nordea and received SUPER feedback."

Jan Bonnevier, Head of Marketing Finland, Nordea

Brands we've worked with

"Very Finnish Problems was the perfect brand match with Oddlygood. Working with Joel was very smooth and enjoyable, and the final posts had a great engagement rate!"

Rosa Soisalo, Social Media Manager, Oddlygood

What a collaboration looks like

You bring the brief. We bring the concept, the creative and the audience. Campaigns run across any mix of Facebook, Instagram, TikTok, X, Threads and YouTube, in formats from video and memes to infographics and podcasts, always with guaranteed reach agreed up front. You'll find audience numbers, case studies and prices in the Very Finnish Problems media pack.

Want your brand in front of millions of Finns? Email joel.willans@inktankmedia.fi and tell us what you're planning.