January
−8.4°Average, whole country
The darkness is improving and nobody can tell
Dress for itFrom €27,95
Kalsarikännit t-shirtFor indoor use, which in January is all use.
No niin. (Let us begin.) (I told you so.) (That is enough.) (Dinner is ready.) (What a disaster.) (What did I say about the disaster?)
It’s the most useful phrase in Finnish and the only one you strictly need. It also outsells every other shirt in the shop, by a distance.
Free shipping worldwide4.7 stars from 12 reviews of this shirt1.3 million followers
Shop by problem
Every design in the shop, filed under the problem it solves.
Reviews
By Finnish standards, this is a ticker tape parade.
Judge.me collects them, not us. We publish every verified review we get, which in Finland counts as oversharing.
Dress for the Finnish year
The strip opens on this month. Swipe for the rest of the year, with a shirt for each.
Average temperature for the whole of Finland, 1991 to 2020, from ERA5 via the World Bank Climate Change Knowledge Portal. The moods come from living here since 2002.
−8.4°Average, whole country
The darkness is improving and nobody can tell
Dress for itFrom €27,95
Kalsarikännit t-shirtFor indoor use, which in January is all use.
−8.5°Average, whole country
The month you find out what your coat is worth
The coldest month of the year.
Dress for itFrom €27,95
May the sisu t-shirtWear it under the coat you are about to find out about.
−4.3°Average, whole country
Spring, allegedly
Dress for itFrom €27,95
What part of perkele t-shirtFor the first of several false springs.
1.5°Average, whole country
Nobody can explain the dessert
Dress for itFrom €27,95
Make Pulla, Not War t-shirtPulla, at least, everyone can explain.
7.8°Average, whole country
One day of being loud, then back to normal
Dress for itFrom €27,95
IHANA t-shirtFor the one loud day.
13.2°Average, whole country
Everyone has left
Daylight in Helsinki on the longest day, 18 hours 55 minutes.
Dress for itFrom €27,95
Löyly Lover t-shirtPack it for the cottage everyone has left for.
16.1°Average, whole country
Try again in August
The warmest month of the year.
Dress for itFrom €27,95
5 Billion Star Accommodation t-shirtPitch the tent and try again in August.
14.0°Average, whole country
Summer ends on a Monday
Dress for itFrom €27,95
Pretty Okay t-shirtFor the Sunday before the Monday.
8.9°Average, whole country
The mosquitoes are finally dead
Dress for itFrom €27,95
Forest Person t-shirtGet to the forest while it is still orange.
2.7°Average, whole country
Candles out
Dress for itFrom €27,95
Silence Beats Bullshit t-shirtCandles on, small talk off.
−2.2°Average, whole country
The worst month and everyone agrees
In Utsjoki the sun sets on 25 November and stays down for 52 days.
Dress for itFrom €27,95
Perkele loading t-shirtWear it under three other layers.
−5.7°Average, whole country
Stops pretending, goes to bed
Daylight in Helsinki on the shortest day, 5 hours 49 minutes.
Wrap it€22,95
101 Very Finnish ProblemsSomething to read in bed by half past four.
Nine words that explain Finland
Four are here. All nine are in the free guide, along with the correct way to sigh.
KAHL-sah-ree-KAN-neet
Literally
Underwear drunkenness.
Drinking at home, alone, in your underwear, with no intention whatsoever of going out.
See the t-shirtLEU-lu, roughly
Literally
The ancient word for spirit, or breath.
The steam that rises when water hits the sauna stones.
See the t-shirtSEE-soo
Literally
From sisus. The insides. The guts.
Continuing when continuing is the only thing left, without commentary.
See the t-shirtMYUH-ta-HA-peh-ah
Literally
With-shame. Shame on someone else’s behalf.
Secondhand embarrassment, felt so strongly it needed its own word.
It runs to eleven pages and contains no grammar at all.
The quiz
There are ten questions and no small talk. Here is the first.
Question 1 of 10
Someone sits next to you on a half empty bus.
The full quiz starts from the top, so you get to give that answer again with more conviction.
Take the full quizOr find out which of the seven Finnish happiness types you are. Take the happiness test

Free guide
Nine words that explain the entire country. No grammar, no vocabulary lists, one sigh.
After that you get one email most weeks. Leave whenever you like and nobody will take it personally.
It takes ten questions, two minutes and no small talk. Finish it and I'll send you the first ten chapters of my book.
Prove it