12 reason why Finland is the ultimate hippie haven

Finns are a unique and complex lot. One side of the Finnish personality is reserved and shy, yet the other mirrors that of a 1960s Californian hippie: a lover of nature with a burning desire to be free. Keen to understand this intriguing dual personality, we've explored why Finland can rightfully be called the land of the hippie.

1. It’s OK to Be Naked in Finland

The Finnish attitude toward the naked body often surprises foreigners, especially during their first visit to a sauna. Unlike in many countries, where nudity is often sexualised or seen as taboo, Finns view it as natural and non-sexual. This open-mindedness stems from the sauna, an ancient tradition deeply ingrained in Finnish culture.

Research from the International Sauna Association shows that Finland has over 3.3 million saunas—almost one per household—emphasizing how integral they are to daily life. According to a 2022 survey, 99% of Finns visit a sauna regularly, making it a cornerstone of relaxation, bonding, and well-being. This culturally normalised nudity exemplifies freedom and a connection with one’s natural self.

2. An education system that benefits all

The Finnish education system is globally renowned, often topping rankings for fairness and quality. Unlike the test-driven systems in many countries, Finnish schools focus on equality, shorter school days, and minimal homework. A study by the Programme for International Student Assessment (PISA) consistently ranks Finland among the top-performing countries, with one of the smallest gaps in achievement between rich and poor students.

This focus on equality and free expression echoes the hippie ideals of universal access and communal well-being. Children are given the freedom to develop their interests without excessive pressure, fostering creativity and independent thinking.

3. A Summer Cottage Isn’t a Luxury

In Finland, a summer cottage (mökki) is a way of life. Over 500,000 cottages dot the Finnish wilderness, providing an escape from urban hustle and a chance to reconnect with nature. According to Statistics Finland, nearly half of all Finns have access to a summer cottage.

Mökki life often involves swimming, fishing, foraging, and basking in nature’s tranquility, reflecting a lifestyle free from modern distractions. Studies from the Finnish Institute for Health and Welfare show that spending time in nature reduces stress, improves mental health, and fosters a sense of freedom—aligning perfectly with the hippy ethos.

4. Everyman’s Right: Freedom to Roam

Everyman’s Right (Jokamiehenoikeus) is a law that grants everyone the freedom to roam Finland’s forests, fields, and lakes, regardless of land ownership. This includes foraging for berries, mushrooms, and herbs. A 2023 report by Eurostat highlighted Finland as having one of the highest percentages of protected land in Europe, underscoring its commitment to preserving natural freedoms.

This principle embodies the hippie ideal of communal access to nature, promoting sustainability and a harmonious relationship with the earth.

5. Silence is Golden

While hippies might have embraced loud music festivals, Finns find their zen in silence. Whether in the woods, at a summer cottage, or during a long winter night, silence is an integral part of Finnish culture. According to research by the University of Tampere, silence is not seen as awkward but rather as a form of respect and introspection.

This cultural trait resonates with mindfulness practices, which are often associated with hippie movements. For Finns, silence is a path to inner freedom and mental clarity.

6. A Culture of Minimalism

Finnish design, from brands like Marimekko to Alvar Aalto’s architecture, is known for its minimalist aesthetic. This simplicity is reflected in daily life as well. Finns prefer quality over quantity, valuing durability and functionality over excess. This mindset aligns with the hippie rejection of materialism.

A 2021 study by Sitra, Finland’s innovation fund, found that Finnish households produce less waste per capita than the EU average, further highlighting their commitment to sustainability and simplicity.

7.  Tackling Climate Crisis

Like all the developed world, Finland still omits far too much carbon for the planet to be liveable for our children. However, sustainability is deeply embedded in Finnish society. Finland aims to achieve carbon neutrality by 2035, making it one of the most ambitious countries in the world. Recycling rates are among the highest globally, with nearly 99% of aluminum cans and 95% of glass bottles recycled, according to Palpa, Finland’s recycling authority.

Hippies championed eco-conscious living, and Finland’s commitment to renewable energy, clean technology, and circular economy practices makes it a country even worse polluters can learn from. 

8. Wild Swimming: The Ultimate Freedom

With over 180,000 lakes and countless rivers, Finland offers endless opportunities for wild swimming. Finns are known to take icy dips in winter or enjoy serene midnight swims during the summer’s yötön yö (nightless night).

Research from the University of Eastern Finland reveals that cold-water swimming can boost mental health, improve circulation, and reduce stress. This primal connection to water epitomizes the freedom-loving, nature-embracing spirit of the hippie movement.

9. The Nordic Diet: Clean and Natural

Finnish cuisine is a celebration of nature, featuring ingredients like foraged mushrooms, fresh fish, and handpicked berries. The Nordic Nutrition Recommendations advocate for a diet rich in locally sourced, seasonal foods—a stark contrast to processed diets elsewhere.

This emphasis on wholesome, natural eating ties directly to the hippie preference for organic, plant-based foods and a back-to-the-earth mentality.

10. The Pursuit of Happiness

Finland has been ranked the world’s happiest country for six consecutive years by the World Happiness Report. Factors like work-life balance, social equality, and access to nature contribute to this national contentment.

Hippies sought liberation from societal pressures, and Finland’s focus on well-being and freedom of choice creates a society that aligns with this vision of holistic happiness.

11. Seasonal Celebrations

From the summer solstice festival of Juhannus to the cozy embrace of Kaamos (polar night), Finns celebrate the rhythm of the seasons. These events often involve communal activities like bonfires, dancing, and feasting under the stars.

These seasonal traditions reflect a deep connection to the natural world and a communal spirit reminiscent of the 1960s counterculture movements.

12. Communal Spirit in Nature

Whether it’s a shared sauna session or a group forage for wild berries, Finns cherish communal experiences in nature. A study by Visit Finland found that these shared activities enhance social bonds and well-being.

This love for community and the earth reflects the hippie ideals of unity, love, and connection with the planet.

Whether it’s embracing nudity in a sauna, foraging in a forest, or swimming in icy lakes, Finland’s cultural practices embody many of the values hippies hold dear. With a deep respect for nature, a commitment to equality, and a focus on living simply, Finland might just be the ultimate land of the hippie. So, if you’re looking to embrace your inner free spirit, Finland is waiting—just head north and turn right at Sweden.