Collection: Finnish Apparel

Finnish apparel designed for people who understand the culture — not tourists looking for a souvenir. Every t-shirt, hoodie, sweatshirt and long sleeve in this collection is created by Very Finnish Problems, the brand trusted by over 1.3 million followers who live and laugh through Finnish life daily.

From sauna ritual tees to Sisu statement hoodies, from Perkele shirts to coffee-obsessed mugs — this is Finnish culture you can wear. Designed in Helsinki. Printed ethically. Shipped worldwide.

Why Finnish Apparel Hits Different

Generic Nordic fashion sells a look. We sell an identity. These are clothes that reference sisu, sauna, silence, personal space, and the specific kind of humour that comes from surviving Finnish winters for centuries. When you wear a VFP shirt, Finns nod in recognition. Everyone else asks questions — and that is the point.

Two published books. A podcast. 74 blog articles on Finnish culture. Over a decade of daily content. Every design comes from that depth — not from a trend forecast.

Shop by Category

• T-Shirts & Tank Tops — The core. Premium cotton, S to 5XL, dozens of original Finnish designs.
• Hoodies — Heavy-blend warmth for people who take Finnish winters personally.
• Sweatshirts — Midweight layers that work from Helsinki to anywhere.
• Long Sleeve Tees — For those who want coverage without bulk.
• Organic & Recycled — The same designs, produced more responsibly.

Frequently Asked Questions

What sizes do you carry?

Most styles run from S to 5XL. Check individual product pages for specific size charts. Our sizing is true-to-fit with detailed measurements provided.

Is Finnish apparel only for Finns?

No. Our customers include Finnish expats, partners of Finns, Finnophiles, sauna enthusiasts, and anyone who appreciates honest Northern European culture. If you laugh at our jokes, the clothes are for you.

What materials do you use?

T-shirts are premium 100% cotton. Hoodies are cotton-polyester heavy blend. We also carry an organic and recycled collection for customers who prefer sustainable production.