About us

Beginning as a playful bet in which a friend challenged British Helsinki resident Joel Willans to grow a Facebook page to 10 000 followers, Very Finnish Problems is now Finland's most popular English language social media brand. With nearly half a million fans on 5 social channels, it has a massive average reach of between 5 to 10 million + a month. It’s most popular video has been viewed over 15 million times and its most viral social content has been published by newspapers and media worldwide. It's even a best-selling book series. Needless to say, Willans won the bet.

Specialising in humour and insights related to life in Finland, Joel and his team create social content from memes and infographics to podcasts and video, which connect with a truly global audience. Now to help Very Finnish Problems fans showcase their love for the land on top of the world, we’ve launched the Very Finnish Problems shop. Here, you’ll find new uniquely designed Very Finnish Problems T-shirts, mugs and merchandise every week.

So, if you want to showcase your love for super Suomi, sign up for our newsletter today!