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Very Finnish Problems

Moi Finnish Greeting T-Shirt

Moi Finnish Greeting T-Shirt

Regular price €27,95 EUR
Regular price Sale price €27,95 EUR
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Moi is the word Finns reach for to say hello, and it is about as lavish as Finnish greetings get. Say it once and you have said hello. Say it twice and somehow you have said goodbye, which tells you most of what you need to know about how Finland handles small talk. This soft and lightweight unisex t-shirt keeps things admirably brief for anyone who loves Finland, the Finnish language or the gentle art of saying very little.



• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras or the US

Disclaimer: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide

LENGTH (inches) WIDTH (inches) CHEST (inches)
S 28 18 34-37
M 29 20 38-41
L 30 22 42-45
XL 31 24 46-49
2XL 32 26 50-53
3XL 33 28 54-57
LENGTH (cm) WIDTH (cm) CHEST (cm)
S 71.1 45.7 86.4-94
M 73.7 50.8 96.5-104.1
L 76.2 55.9 106.7-114.3
XL 78.7 61 116.8-124.5
2XL 81.3 66 127-134.6
3XL 83.8 71.1 137.2-144.8

The shirt itself

This is not a tourist shop shirt that goes stiff and sad after one wash. The design is printed straight into the fabric using DTG, so it stays soft and will not crack, peel or fade the way a pressed on transfer does. The blanks are OEKO-TEX certified, which means they are tested free from harmful substances and safe against your skin. Every shirt is printed to order in small numbers rather than mass produced and left in a warehouse, so what arrives is made for you and built to be worn for years.

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Joel Willans, founder of Very Finnish Problems

Designed in Helsinki by someone who actually lives here

Very Finnish Problems is run by Joel Willans, a British writer who moved to Finland over twenty years ago and never quite got around to leaving. Every design comes out of real Finnish life he's had with his Finnish wife, Anna and their kids, and a community of more than 1.3 million people who know exactly what no niin means.

Read Joel's story