VFP was started by British author Joel Willans, who met his Finnish wife in London and moved with her to Helsinki in 2002. Over the next two decades his observations of Finnish life grew into a community of 1.3 million people worldwide. Every design is inspired by real Finnish life and created by Joel and his team in Helsinki. Joel is also the author of the Very Finnish Problems books, written after many years of living in Finland and still not fully understanding it.
If it made you laugh, you're one of us.
Frequently Asked Questions
Where do you ship?
We ship worldwide. Free shipping on orders over €75.
How long does delivery take?
Most orders arrive within 5–10 business days. You'll receive a tracking link once your order ships.
What if the size doesn't fit?
We offer a 30-day returns policy. If the fit isn't right, get in touch and we'll sort it out. Check the size chart before ordering if you're unsure.
How should I wash it?
Machine wash cold, inside out. Tumble dry low or hang to dry. This keeps the print sharp for longer.
Is it ethically made?
Yes — printed using DTG (Direct-to-Garment) technology on OEKO-TEX certified blanks. No batch overproduction; every item is made to order.
