The sauna is where Finns go to think, to not think, to recover, to make decisions, to avoid making decisions and, eventually, to feel better about most things. It has been this way for a long time. The temperature is not a wellness trend. It is the baseline.
These socks are for the journey between the changing room and the löyly bench, the cooling off outside in January when the weather makes this logical, and the walk back in when it is time for another round. They are warm, which is the point, and they announce their purpose clearly, which some people appreciate.
Suitable for saunas in Finland, saunas abroad and the kind of person who brings socks as a gift and is right to do so.
Designed in Helsinki by someone who actually lives here
Very Finnish Problems is run by Joel Willans, a British writer who moved to Finland over twenty years ago and never quite got around to leaving. Every design comes out of real Finnish life he's had with his Finnish wife, Anna and their kids, and a community of more than 1.3 million people who know exactly what no niin means.
