The idea that paradise requires warmth is a southern assumption. Finland offers an alternative definition: clear water, extreme quiet, birch forests and a sky that in summer barely gets dark. It is not warm. It is something better.
For anyone who has been to a Finnish lake in July at midnight, when the light is still pale and the water is still, and decided that the southern definition of paradise was underselling it.
About Very Finnish Problems
VFP was started by British author Joel Willans, who met his Finnish wife in London and moved with her to Helsinki in 2002. Over the next two decades his observations of Finnish life grew into a community of 1.3 million people worldwide. Every design is inspired by real Finnish life and created by Joel and his team in Helsinki. Joel is also the author of the Very Finnish Problems books, written after many years of living in Finland and still not fully understanding it.
We ship to over 50 countries including the US, Canada, UK, Australia and across Europe. Shipping is free worldwide.
Frequently Asked Questions
Where do you ship?
We ship to over 50 countries including the US, Canada, UK, Australia and across Europe. Shipping is free worldwide.
How long does delivery take?
Most orders arrive within 5 to 10 business days. You will receive a tracking link once your order ships.
What if the size does not fit?
We offer a 30 day returns policy. If the fit is not right, get in touch and we will sort it out. Check the size chart before ordering if you are unsure.
How should I wash it?
Machine wash cold, inside out. Tumble dry low or hang to dry. This keeps the print sharp for longer.
Is it ethically made?
Yes. Every item is printed using DTG technology on OEKO-TEX certified blanks and made to order. No batch overproduction.
