• Man celebrating an ice hockey win standing in the Havis Amanda fountain in Helsinki wearing the black Torille t-shirt, Very Finnish Problems
  • Woman celebrating in a Helsinki street crowd waving a Finnish flag wearing the navy Torille t-shirt, Very Finnish Problems
  • Close up of the Torille print detail in black ink on a white t-shirt, Very Finnish Problems
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Very Finnish Problems

Torille T-Shirt

Torille T-Shirt

€27,95 EUR
€27,95 EUR
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Torille means to the market square, and it is the one word every Finn reaches for the moment the country wins something. It started in 1995 when Finland took its first ice hockey world title and the celebrations spilled into the squares, and it has been the national instruction ever since. Now that the team are world champions again the whole country knows exactly where to go, which is to wade into the Havis Amanda fountain fully clothed, hold a beer aloft and look quietly delighted about it.

The print keeps things simple with the word itself above a small figure doing precisely what the moment demands, a flag raised in one hand and a can in the other. It is an in joke that needs no translation for a Finn and means very little to anyone else, which is exactly the point. The tee is premium combed and ring spun cotton with a relaxed unisex fit that keeps its shape and holds the print sharp wash after wash. We offer completely free worldwide shipping with no minimum spend, so it can reach you before the next reason to head for the square comes around.

Size guide

LENGTH (inches) WIDTH (inches) CHEST (inches)
S 28 18 34-37
M 29 20 38-41
L 30 22 42-45
XL 31 24 46-49
2XL 32 26 50-53
3XL 33 28 54-57
LENGTH (cm) WIDTH (cm) CHEST (cm)
S 71.1 45.7 86.4-94
M 73.7 50.8 96.5-104.1
L 76.2 55.9 106.7-114.3
XL 78.7 61 116.8-124.5
2XL 81.3 66 127-134.6
3XL 83.8 71.1 137.2-144.8
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Joel Willans, founder of Very Finnish Problems

Designed in Helsinki by someone who actually lives here

Very Finnish Problems is run by Joel Willans, a British writer who moved to Finland over twenty years ago and never quite got around to leaving. Every design comes out of real Finnish life he's had with his Finnish wife, Anna and their kids, and a community of more than 1.3 million people who know exactly what no niin means.

Read Joel's story